Barley's Angels Records, 2010-2021

Predominant Dates: 2012-2020

The Barley's Angels Records document chapter administration, marketing and promotion, financial and banking information, and events. This is primarily an electronic collection and consists of born-digital materials (.mp4 videos, photographs, documents, websites); however, club merchandise is also included.

The Barley’s Angels organization is a collection of individual chapters throughout the world that focuses on increasing craft beer appreciation for female consumers. It was originally founded in 2011 as the consumer education section of the Pink Boots Society organization.

Reference access to materials in Series 1, Series 2, and Series 3 is available upon request.

Creators

ID: MSS BarleysAngels

Extent: 1.5 gigabytes

More Extent Information

Scope and Content Notes

Biographical / Historical Notes

The Barley’s Angels organization is a collection of individual chapters throughout the world that focuses on increasing craft beer appreciation for female consumers.

It was originally founded in 2011 as the consumer education section of the Pink Boots Society organization. The Pink Boots Society was inspired by a 2007 cross-country trip taken by Teri Fahrendorf and in 2008 was formalized as an international trade association of women beer professionals dedicated to furthering women's careers in fermentation industries through scholarships and support networks.

As the Pink Boots Society grew, its identity as a professional organization and the needs of its professional members excluded beer consumers. However, recognizing that an educated female consumer base was valuable in overcoming gender stereotypes about taste and preference, members were interested in a new branch of the organization to serve as an educational and social community for female beer enthusiasts.

In 2011, Teri Fahrendorf (founder of the Pink Boots Society) and Lisa Morrison (author, original director of Barley's Angels International, Pink Boots Society board member) led the effort to establish Barley’s Angels. On January 23rd, 2011, the first chapter of Barley’s Angels launched with a beer tasting at Rogue Ales Public House in Portland, Oregon, hosted by Megan Flynn, the publisher and editor of Beer West Magazine.

Other chapters followed, including the Chicago chapter, which was founded in September 2012. In 2012, the Pink Boots Society became a 501(c)3 non-profit organization, which allowed them to raise funds and expand their educational scholarships; however, when they were granted non-profit status, they were required to split operations from the Barley’s Angels, which supported for-profit businesses through its consumer education programs.

Christine Jump became the Director of the Barley's Angels when the organizations split; Jump was one of the original members of the Pink Boots Society. By 2016, there were 111 chapters in six countries including Argentina, Australia, Canada, Germany, the United Kingdom, and the United States. Chapters continue to focus on expanding women's appreciation and understanding of craft beer through events with beer professionals, including cooking and pairing food with beer, purchasing strategies, and sensory analysis. These events also provide opportunities for publicans, brewers, and restaurateurs to increase patronage at their businesses.

Author: Tiah Edmunson-Morton

Statement on Access: Collection is open for research.

Arrangement

Preferred Citation: Barley's Angels Records (MSS BarleysAngels), Oregon State University Special Collections and Archives Research Center, Corvallis, Oregon.

Acquisition Note: These materials were donated to the Special Collections and Archives Research Center by Christine Jump, Lisa Morrison, and Zoe Barker Jacobs in 2019, 2020, and 2021.

Acquired: 01/11/2019.

Languages of Materials

English

Other

Container List

Series 1: Administrative, 2010-2020 Add to Shelf

This series contains administrative records such as financial, tax, incorporation, and trademark documents, including those related to a cease and desist related to the Barley's Angels logo. Also included are merchandise sales records and operational documents such as office files, press and promotional materials, website design, and correspondence related to chapters and organizational management. Specifically, this series contains documentation for establishing a new chapter, including logos, applications, and information sheets. Reference access to materials in this series are available upon request.

Digital Folder 1: Chapters, 2012-2020 Add to Shelf

Forms and checklists, applications and information about establishing a chapter, chapter specific logo information.

Digital Folder 2: Financial, 2012-2018 Add to Shelf

Digital Folder 2.01: Electronic Merchant Systems, 2016 Add to Shelf: Notes and accounting information.
Digital Folder 2.02: Expenses, 2012-2018 Add to Shelf: Expense ledger, receipts, ticket price calculator.
Digital Folder 2.03: Orders and Invoices, 2012-2018 Add to Shelf
Digital Folder 2.04: PayPal, 2014-2016 Add to Shelf
Digital Folder 2.05: Taxes, 2014-2017 Add to Shelf
Digital Folder 2.06: WooCommerce, 2014-2015 Add to Shelf: Template and training information.

Digital Folder 3: Incorporation and Trademark, 2012-2020 Add to Shelf

Correspondence from Candace Moon regarding name and graphic identity for organization, certificate of copyright registration, examples of organizational charters, domain transfer notes.

Digital Folder 4: Merchandise, 2010-2018 Add to Shelf

Photographs and cost estimates of merchandise from different companies.

Digital Folder 5: Operational Documents, 2010-2020 Add to Shelf

Digital Folder 5.01: Correspondence, 2010-2018 Add to Shelf: Correspondence related to Ales 4 FemAles, other regional events, and the trademark dispute; biographies for promotional materials related to the 2011 Barley's Angels launch; conference template; promotion ideas.
Digital Folder 5.02: Office Files, 2012-2018 Add to Shelf: 2012 event notes, event checklists, letterhead, rules and membership information, merchant agreements, meeting and other event templates, 2015 organizer survey.
Digital Folder 5.03: Organization Logo, 2013-2017 Add to Shelf
Digital Folder 5.04: Press and Promotional Materials, 2010-2018 Add to Shelf: FAQs and organizational mission statement, press release.
Digital Folder 5.05: Research, 2011-2017 Add to Shelf: Research on women and beer statistics, crafting a press release, fundraising, out of state shipping, how to use events for branding.
Digital Folder 5.06: Website Design and Maintenance, 2012-2016 Add to Shelf: Website domain registration information, technology resources, text and photographs for 2012 version of the website.

Series 2: Events and Education, 2010-2019 Add to Shelf

This series includes information about the 2013 International Women's Day fundraiser, events at Rogue Ales facilities in 2015, Women in Beer Conferences in 2012 and 2014; and events hosted by the Chicago Barley's Angels chapter. Reference access scans of materials in this collection are available upon request. Reference access to materials in this series is available upon request.

Digital Folder 6: Events, 2012-2019 Add to Shelf: Planning, marketing, and food and drink information for 2015 Rogue events in Portland with Matthew McClamont; Treasure Chest and Green Flash Brewing 2014 event in Portland; 2013 International Women's Day fundraiser; Chicago chapter Girl Scout Cookie menus for 2018 and 2019; and Women in Beer conferences in 2012 and 2014. The two conferences included tours and sessions by Teri Fahrendorf, Lisa Morrison, Julia Herz, Tammy Taggart, Christine Jump, Gail Oberst, Jackie Dodd, Nick Mallory, Pam McGee, and Josh Cronin.
Digital Folder 7: Beer Education, 2010-2016 Add to Shelf: Planning and research materials for beer education, including menus, tasting information, beer and food pairings, recipes.

Series 3: Photographs, 2011-2021 Add to Shelf

This series contains photographs from events and chapter meetings. Reference access scans of materials in this collection are available upon request. Reference access to materials in this series is available upon request.

Digital Folder 8: Events Photographs, 2012-2015 Add to Shelf: 2012 Beer Chicks Book Signing, 2012 Women in Beer Conference at Rogue Hop Farm, 2013 International Women's Day, 2014 Women in Beer Conference, 2015 Rogue Flanders Matt McClamont by Ben Blair.
Digital Folder 9: Chapter Photographs, 2011-2021 Add to Shelf: Chapter photographs from Chicago, San Francisco Bay Area, Seattle, Oregon, and other locations. Of note are Instagram posts from the Chicago chapter showing of tours, events, and online meetings held between 2015 and 2021.

Series 4: Ephemera, circa 2014 Add to Shelf

Three Barley's Angels t-shirts. Reference access to materials in this series is available upon request.

Box-Item 1.1 - 1.3: T-shirts Add to Shelf

Series 5: Barley's Angels Websites, 2019-2021 Add to Shelf

The Barley's Angels website was crawled in April 2019 and November 2020 using Archive-It and is available online. This website documents the full scope of Barley's Angels activities, including membership information, chapter information, events, and merchandise shop. The captured and preserved websites are available online.

The Barley's Angels Chicago chapter website and blog was crawled in January 2021 using Archive-It; both have photographs and information about past chapter events.

People, Places, and Topics

Forms of Material

Related Materials