Oregon State UniversitySpecial Collections & Archives Research Center

University Advancement Videotapes, 1988-2003

Scope and Content Note

The University Advancement Videotapes consist of television spots promoting Oregon State University and videotapes used for student recruitment; recordings of television news reports regarding notable OSU events; recordings of special events; raw footage of campus scenes, athletic events, and OSU alumni to be included in television spots, recruiting videos, or other productions; and recordings of focus groups organized by University Marketing to assess responses to Oregon State University advertisements and publications.

The videotapes include footage pertaining to the Electrical and Computer Engineering Building (Owen Hall); Earnest Killum's death in 1992; the OSU Printing Department fire; notable OSU alumni such as Linus Pauling, Terry Baker, Mercedes Bates, and Doug Engelbart; notable OSU faculty such as Bruce Mate, Jane Lubchenco, Annette Rossignol, and Warren Kronstad; the Austin Family Business Program and the College of Business; research programs in natural resources and biotechnology; the Hinsdale Wave Research Laboratory; and the College of Engineering.

Several videotape formats are represented in the collection. The bulk of the collection (141 items) are VHS; 31 of the tapes are Betacam or BetacamSP format; 5 are 1" Type C open reel; and 1 item is 3/4" Umatic.

An addition to the University Advancement Videotapes (Accession 2011:096) is made up of videotape recordings collected by University Marketing that document ad campaigns, focus group testing, local TV news coverage of OSU, programs developed by the university, and footage of various campus events and programs. Numbering 191 items in total (112 VHS videotapes, 46 Betacam tapes, 32 DVCam tapes, and 1 DVCPro tape), about half of these tapes are PSAs and ads designed for TV broadcast. The tapes contain both the finished product and footage filmed specifically to be featured in the ads. Tapes of programs developed at OSU include the series "Earth and Sea Investigators" and "Northwest Gardening." Other OSU productions highlight campus services such as the Indian Education Office in the film "Paths with Proud Moments." Footage of campus events reflected on these tapes include: the annual fashion show, OSU Ujima Day, a conservation farming field day, Hawaiian Night, football game highlights, Mom's Weekend activities, and the "High 5 Challenge" TV game show.


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