https://scarc.library.oregonstate.edu/ohms-viewer/render.php?cachefile=OH35-goschie-gayle-20140516.xml#segment0
Partial Transcript: How would you combat mildew organically?
Segment Synopsis: Gayle begins the interview by sharing her expertise on how she combats mildew in her harvests for both hops and grapes. She lists a wide range of potential solutions, mentioning sulfur and copper as viable options. She then moves forward to share about the history of her family in growing hops. In 1904, her grandparents on father's side were the first of the family to plant hops. She explains about the challenges of growing hops over 100 years ago, and how the lack of technology required an extensive amount of hand labor.
She shares about the density of Hops growers in the area in the early 1900's, explaining that there were hundreds of small farms within a close vicinity. She then further elaborates on how lucrative the industry was, and how essential research and advancements were to make substantial profits.
https://scarc.library.oregonstate.edu/ohms-viewer/render.php?cachefile=OH35-goschie-gayle-20140516.xml#segment809
Partial Transcript: When did your dad start growing?
Segment Synopsis: Gayle shares that in 1941 was the first year that her father grew his own hops independent from his father while still in High School. Her Father and Grandfather originally purchased 100 acres, and were continuously looking for opportunities to expand. Technological advancements allowed for them to quickly grow from 100 acres to 400 acres, the same size of the farm that Gayle currently operates. Gayle shares her opinion that mechanization had a much larger impact on the number of hops being grown in comparison to prohibition.
She believes that during the era of her father and grandfather, that she is almost certain that all of the hops they grew were sold within the United States. A valuable lesson she learned from her father was to diversify her crops in order to provide a safety blanket in case of a poor year for hops.
https://scarc.library.oregonstate.edu/ohms-viewer/render.php?cachefile=OH35-goschie-gayle-20140516.xml#segment1350
Partial Transcript: Folks that are working for me that have been here 20-25 years.
Segment Synopsis: Gayle shares about some of the individuals she employees, many of whom are immigrants from Mexico who still have family back home that they send money to. Many of her employees takes 3-4 months of during the winter to head back to Mexico to spend time with their families during the offseason.
She moves forward to share about her introduction into farming following her graduation of high school. She was away at school, but during her breaks she would come back to the farm and was learning the process of growing hops.
She continues to share about the various immigrants that found their way to hops farms in Oregon both from Mexico as well as Russia.
https://scarc.library.oregonstate.edu/ohms-viewer/render.php?cachefile=OH35-goschie-gayle-20140516.xml#segment1940
Partial Transcript: It's been a fabulous combination of cultures
Segment Synopsis: Gayle expands on the various cultures she has come in contact with through her time growing hops, specifically how much she has enjoyed watching these cultures intertwine with one another. She says both pride and generational respect are very prevalent within her family business and the individuals who are brought on to work on the farm.
TIAH EDMUNSON-MORTON: So when does it, is this a lull time at all for you?
00:01:00GAYLE GOSHIE: No it's really busy right now.
TEM: Is there a lull time between when they start growing and you harvest them?
GG: Yeah, so in July you know things are pretty well set. There's not a lot of
just really anxious action that's going on.TEM: Yeah. Is everything strung?
GG: As of a couple of hours ago, yes.
TEM: [Laughs].
GG: We just finished the organics, yeah.
FILM CREW MEMBER: How many acres are organic?
00:02:00GG: Fourteen. 14 out of 500.
TEM: What about grapes? Are all the grapes organic, or?
GG: No, they aren't. Everything's Salmon-Safe but not organic.
TEM: Are grapes harder to grow as organic because they're a...
GG: You know I haven't tried that. I would think that they would be easier,
actually. Maybe. I mean, you know, it's really critical as far as the mildews with grapes and so how that would work from year to year could be really tough.TEM: Yeah.
GG: And the bad part about mildews in anything is that, what I've found is that,
when you're trying to combat it organically it takes a lot of energy. You're 00:03:00just constantly trying to just sort of slap it [laughs]. Rather than...TEM: So how does that, how would you combat mildew organically?
GG: You would do it trying to, I mean, you can do some cultural things. So you
can try to be able to keep the air moving within whatever planting you're dealing with and a lot of that would be cultivation, you know, so you're not having grass that would keep the moisture in and all of that. You can use compounds, like Sulphur. Sulphur, though, if you're using it a lot, can cause other problems. It can actually bring on, it can irritate spider mites and so they just get really cranky and want to multiply. And you can use some coppers. Copper, we actually try to limit the amount of copper that we use because it's 00:04:00one of those things that hangs around, and it's not cool to get it into the waterways as well.TEM: It hangs around in the soil?
GG: Yeah. Yep.
TEM: Well, I always joke that I will never grow a great rose because roses seem
like they're just so high maintenance, that so many things are attracted to making them not attractive and you can do a certain, you can environmentally control a certain amount of stuff, but the people who have great roses seem to dump lots of crap on them.GG: [Laughs] Yeah.
TEM: Again, that was one for the audio books.
GG: Yeah, exactly. That was good.
TEM: Tiah's roses.
GG: Yeah. There are. We use now a lot of things like emulsified fish products
and in the oil in the fish is something that would suppress powdery mildew 00:05:00spores so it'd be something that for roses you could use, and so there's kind of those types of options that you can have and different plant oils that would, you know garlic is like the classic for something that would keep aphids away. Aphids just, don't like that. So yeah you can use those types of things.TEM: Now I have lots of follow-up questions about garlic and roses, but I'm
assuming we probably should...FILM CREW MEMBER: You can ask those later... Tiah's opportunity to get a killer
garden this year.TEM: I was like following up in my mind on planting stuff.
FILM CREW MEMBER: What about potatoes?
TEM: I am great at growing potatoes. That's what I think about potatoes. I could
not grow zucchini to save my life.GG: Really?
00:06:00TEM: Yeah.
GG: Because you know the joke about zucchini?
TEM: Yeah, that you leave your car open and people will steal it? That I would
be the one stealing it.GG: Or you lock it so your neighbor won't put zucchini in your car.
TEM: I have to figure out how to grow zucchini.
GG: People stealing zucchini, really [throws head back and laughs].
TEM: [Laughs] That would be me stealing it.
GG: Right.
TEM: I've grown so few in past years. I get it now.
FILM CREW MEMBER: That's been the family joke gift.
TEM: Zucchini?
FILM CREW MEMBER: Yeah if you, in my wife's family, win a competition of
whatever and you get this 20-pound zucchini.GG: Which is zucchini at its best when it gets really large.
TEM: When it's really tasteless.
FILM CREW MEMBER: So we are rolling.
TEM: Excellent. So start asking questions related to our topic?
FILM CREW MEMBER: We can keep talking other things, but I'm just going to delete it.
00:07:00TEM: We have a new archive of zucchini. So give me a brief history or a long-ish
history of your family's hop growing.GG: Sure. The family came to this area, so the Silverton, Mt. Angel area, in
1885, but it wasn't until 1904 that my grandparents, so it would have been the parents of my father, planted hops. So that was the first time that hops were planted, 110 years ago today. And hops were a pretty prized crop when it came into the area because it was the first cash crop that came in. So up until then it was just sort of a bartering that was happening, and so cash is cool and that 00:08:00was really important and it was, and at that time, my grandparents were not certainly the first hop growers. They were one of the first. But there were multiple just small family farms that would have a few acres of hops and then for, and hops still today require a sizeable amount of hand laborers, so to be able to start the chutes in the springtime, as we're seeing and sitting here in this field, that's all done by hand twining those up the strings. That would have been a task that had to be done back in the early 1900s and then the harvesting was even more hand labor than it is today. Hops were all harvested by 00:09:00hand. So every hop cone was picked by hand and put into a basket or put into a sack.[Film Crew chatter]
TEM: How many, so your grandparents settled just north? Is that right? Their hop
farm was just north?GG: That's correct [nods].
TEM: At that point how many other hop farmers, within a sort of communication
distance, they could easily communicate with them, how many were there in this area?GG: There would have been in the hundreds at that time. And so you know the
acreage again was very small, maybe 5 acres, 10 acres at the max.TEM: And what were they, were they directly selling to brewers? How was that
sale happening?GG: It wasn't a direct sale to the brewers at that time. There would be a
00:10:00salesperson, a middle man, that would come around and visit the farms, and he would have his own kit that he could be able to take samples from the hop bales that had been produced and then be able to take them on their way and sell them then to the brewers.TEM: Was it a lucrative field, or a lucrative crop to grow? It was a cash crop,
but was it a lucrative cash crop?GG: I think it was. I think it was considered that because of it, again, being a
cash crop. It wasn't... I'm sure that it wasn't anything that just seemed like wow we struck gold, we struck green gold, because it was a lot of hard work. It 00:11:00was a lot of discovery as to really, you know, how to be able to grow a crop from year to year within the different growing conditions that they were dealing with. The interesting part about farming in general, but also something specialized like hops is that throughout that whole time, and still today, farmers are still kind of inventing as we go, because there isn't the volume of equipment or any of that that is being made in large volumes. So when you're needing to be able to do a task, whether it be cultivation, or whether it be harvesting of hops or whether it be applying fertilizer, a lot of that is made on the farm and so as new hop growers, as my grandparents would have been, they 00:12:00obviously were starting from ground zero on all of that and sort of inventing as they went along.TEM: Where did they come from?
GG: They came from Germany originally and then moved, came into New York and
moved to Wisconsin first, then down to California, and then up to Oregon.TEM: And do you know why they chose hops? Was it one of multiple crops? Or was
there something that made them interested in that journey in hops particularly?GG: Right? You know I've never heard a definitive answer on that, but I think
that certainly with the German heritage there was something that just made sense, and you know it also made sense to be growing hops in Oregon because of how our climate and our just conditions of growing are so similar to the areas 00:13:00that hops would have been grown for many years then in Germany and in that part of Europe.TEM: Were they brewers as well? Were there any brewers in your family?
GG: No. No. we've never brewed beer. I guess every generation has left that to
the professionals.TEM: So when did, when did your dad start growing?
GG: He started his own hop growing in the early '40s. So I think it was like
pegged in 1941 as when his first crop was independent of his father, and then he graduated from high school, so he was a hop grower before he graduated from high school. He graduated from high school, met my mother, they married, and then 00:14:00they established, they bought, the hop farm that we're sitting on today. So it was then separate from his father's operation at that point. So about 1945 is when that happened.TEM: Then what were those early years like for them? Did they expand acreage or
were they able to buy this much acreage originally? What was the land that they originally purchased?GG: They originally purchased 100 acres. Amazingly as the years went along, I
mean they were always seeking to be able to expand. They expanded a couple of ways during their time, because as the '40s and then '50s came into being, hops were no longer harvested by hand, but they were harvested by machine. So machine 00:15:00came into being. My father had one of the first hop harvesters, it was a harvester that would go out into the fields and be able to take the hops and the leaves and separate them, and so that was a big change in the industry. Not only were they in a position to be able to expand their acreage, and so take it from 100 to fairly quickly to 400 acres which is what the farm is right here now, but also there was a diminishing number of hop growers all of a sudden because you really had to make the decision: were you going to continue and be able to invest in the mechanization of the industry or were you going to choose to maybe concentrate on other crops? That's what happened in the '40s and the '50s. 00:16:00TEM: Do you think that that mechanization had a bigger impact on the number of
hop growers than prohibition did?GG: Oh absolutely. Absolutely, yeah. During prohibition there was certainly less
hops that were being grown. There were still a few that were being grown, but less and it was a case of hop yards weren't necessarily taken out at that point, they were just sort of minimally maintained and waiting for the good sense to come back and [laughs].TEM: Were they selling overseas at that point?
GG: You know, I don't know if they would've known that. You know because, again,
as the hops were being sold to a marketer, and I would think that probably almost all of the hops were staying in the United States at that point. 00:17:00TEM: So was there a pressure, did your dad talk to you about a pressure, of
wanting to do something besides being a hop grower and then a sort of family established farm: I'm going to grow the same thing as my dad did? Was there any of that?GG: Well, he diversified so that hops were not his only crop, and that was
actually a lesson that he passed on to us and we grew up with. You know there's risks in any agricultural crop, so to put all of your eggs in a hop basket and then have a poor year of the hop crop, that's not very good sense. So he was actually more diversified than we are today. He was growing a lot of berry crops, not only strawberries but cane berries. He was growing beans before beans 00:18:00were grown without being strung on poles and hand harvested. So that was all happening. The farm was much more diversified in being able to have the hand laborers, so the folks that were really doing the harvesting work for the different crops and the hoeing and all of that, the employees would be able to pretty much stay at our farm for most of the summer because they really were being able to go from one of our crops to the next.TEM: So it wasn't that sort of one month, three weeks people come in and
harvest? There was more of a...?GG: Right. Yeah. Yeah. Yeah. You would go from putting the strings up in the
00:19:00hops, to training the hops to then picking strawberries, then picking cane berries, picking beans. Yeah it would just, it would go on and on.TEM: Last time we talked about the different families. At that point were you
seeing the same families coming back year after year to work for the summer? Well, not year. But...GG: Right. Yeah. Yeah, absolutely. That was, I mean, you know I think that it's
interesting. When I hear stories from folks that hand harvested hops they will curse it on one hand because it was really hard work, but on the other hand they have these amazingly fond memories because it really was a family affair. There 00:20:00was at a certain point in time there was camps that were set up. That can sound very charming or it can just sound absolutely horrible, and I think through time the thoughts that I keep hearing from folks of that time is that they remember the charming times and how communal it was. And then yes to be able to have a work force that came back every year and multi-generational, just the same as with the family farm being multi-generational, the seasonal workers, the employees were as well.TEM: And were they, were they typically local as in from Oregon or were they
coming from other states or other countries would be a possibility. Was there 00:21:00that kind of outside of this general geographic area?GG: There was a transition. To begin with it was primarily families that lived
in Portland would be coming down and doing the major work for the seasons, and then from then it turned to you know I think more crops were in the area for migrant workers to be able to be coming through, so families from California that would be moving up through Oregon as the season progressed, so weather-wise that would happen, and then up into Washington to harvest apples at the end. Then certainly there was the transition of families from Mexico and Latin America coming and doing that same migratory route and that's changed now to 00:22:00where, again, I see a more stable base of employees, where families are staying in the area to a point, to a point some are. Some are still migrating up from Mexico every year because their family is still in Mexico. So folks that are working for me that have been here for 20, 25 years and they're in their 50s getting maybe close to the middle 50s and 60s, their parents are still alive in Mexico. And most likely their spouse is in Mexico because that spouse is needing to care for the parents. So that transition for them hasn't happened. They haven't chosen to move their families up here.TEM: Are they living [recording cuts out]...we had these morning doves roll into
00:23:00our neighborhood...GG: Oh sweet.
TEM:...a couple of years ago. And it's just amazing. At first I thought it was
an owl.GG: Right, right.
TEM: It was like, that's not an owl. But they would talk to each other. You
know, they would like...FILM CREW MEMBER: Okay. About 25 minutes to take and I'll throw another card in.
TEM: Okay.
FILM CREW MEMBER: So you're good.
FILM CREW MEMBER: We're rolling picture?
TEM: Ready, set, go? Did they decide to...did those people live here full
year-round, or did they go back?GG: Yeah. The employees that we have that have been here for many years and
family is still in Mexico, they'll go home during the wintertime. So, yeah. It's 00:24:00actually a pretty fantastic thought to be thinking about [laughs]. Not necessarily being away from your family for 8 months, but taking 3-4 months in Mexico that sounds pretty good.TEM: Sounds like a pretty good time to not be in Oregon. And I don't know if you
can speak to this: again, the last time I was here I drove past Mt. Angel, and we have a small collection of records at OSU related to the Colegio, and I was struck I think when I drove by that it clicked in my mind where we were in the middle of this agricultural land and it made sense that there would be a college in the midst of it. Were you here and... not aware enough, that's a weird way to 00:25:00put it... but I'm curious if you had any experiences or thoughts about the Colegio and how it fit into the community generally, agriculture-wise.GG: Well, it was...you know the history of the college in Mt. Angel is pretty
fascinating because my mother went to college there because it was a prep for school teachers, so she was educated to be a schoolteacher and did teach school for a while. So it went from that, that was the nuns were the instructors of that. And then it was an arts college that just was very cutting-edge for this small, very conservative community and then it transitioned to Colegio. And so 00:26:00it's been kind of this, it was there for a period of years a place that I can remember my parents and locals just kind of shaking their head as far as what was going on there. It did seem to be a hot box for when you're seeing all of the migratory labor action that's happening in the fields just miles away and then to have that movement happening right there. It was never really contentious. Unfortunately, the farmers at that time, my parents at that time, 00:27:00just kind of tried to ignore it rather than maybe be able to learn something, both sides being able to learn something, way back then. So it was... I just, I was kind of intrigued by it, but it was something that was not really interacted with from my perspective and family.TEM: So then talk about coming back here. I know you worked in the fields and
spoke Spanish, so you could work in the fields and speak to the workers, so what was that like to come back, and how did you feel like you may have been doing something different from what your parents were doing?GG: When I came back... I graduated from high school in '73, so I was then off
00:28:00to college but still coming home in the summers to work at the farm and at that time it was actually an interesting time in farm labor because there were the Latinos that were mostly coming from Mexico, but then there were the Russian old believers, mostly women, that were, the families were starting to establish in this area. There wasn't the established farms that many of them have now or there wasn't the established businesses that many of them have in construction that's happening today, so there was a need, all hands needed to be finding income for those families, so it was a very interesting dynamic of Russian immigrant and then the Latino population, and there was a little bit of vying 00:29:00that kind of went on, and when I came back I found it intriguing. I also found it sort of comical and I wouldn't allow any sort of you know contentious feelings. It just... it just wasn't necessary and so... and it would be interesting because as someone, a new employee would come into the group, whether it was the Latino or the Russian old believer, they would kind of have this attitude of you know they're competing with us, those other people. And they would quickly learn that it just wasn't, it wasn't recognized and it wasn't necessary to have that competition, that there was plenty of work on the farm 00:30:00for everyone and you didn't have to have separate crews, you know one being one ethnicity and one the other because some of that was going on in other locations.So it was fascinating to work through that, all of that, for a number of years
and then as the Russian old believers found their, they established their own farms and owned businesses, then it just became the Latino population that was coming, and the families that would come year after year, and it was, it was, it's been one of the most enjoyable parts of... in coming back to the farm as an adult, because it is a different, it's a different attitude, it's a different, you know I want to say sense of pace, but by that I don't mean that there is a 00:31:00slower mode of working happening and... not at all. It's just a different pace of life that someone that is within the Latino culture brings to this farm than we German-Norwegians, and just imagine how different those two cultures could be. So it's been years now of being able to learn from one another as to maybe the, certainly for myself, to be able to learn just the humanitarian part of the Latino culture, that every day we greet each other with good morning or an equivalent of that. You take that, just that one moment to greet someone rather 00:32:00than in my culture you would've.... the greeting would've been the beginning of what was going to happen that day, kind of the marching orders of sorts. You just, it's been a fabulous, just combination of cultures. I think that we don't really recognize that much anymore, but it's with us every day whether we recognize it or not.TEM: So Peter Kopp talks a lot about, or researches a lot about place over time
and those kind of different people coming in but also just the impact of inhabiting a place, growing on a place, and changing, whether that's a family changing or crops changing, workers changing. What has it been like for you to 00:33:00have this deep sense of family history rooted in this area? If you could talk a little bit about how that feels.GG: You know it's a feeling of pride, and it's a feeling of generational
respect, because I realize every day how you unique it is to be able to have, first of all, to have a family business that continues from generation to generation but also to be able to be really set in a place. I mean that is unique and that the place, you know the place in other businesses can certainly have a finite location, you know a storefront that never changes, but it is more 00:34:00of a, I mean it's, you know it's more of a landscape that we're really tending to from generation to generation and we have reminders around us every day when we look at trees that have been here for hundreds of years. When we look at, well, you know, the ground isn't changing. It's changing but it's pretty much staying right where it is. And so it's our responsibility to be able to keep it productive, and that's certainly our task to be able to do that. It's, you know I can get... I think you can romanticize it and that's a good thing. I can think about walking the same soils that my father and my mother walked. I can think 00:35:00about that with my grandparents as well. To be in an area where not only I have that uniqueness, but I have other families that are either farmers or business people that have that ability to be able to realize that they're walking where their grandparents walked.TEM: Do you feel like that's special in the hop industry given the, not low
turnover rate, but it seems like there are more multi-generational farms, at least from my perspective, in the hop industry. Is that something that, an industry as a whole, you feel has that sort of pride of heritage and pride of walking the same soil?GG: I think it does. Hops are a perennial crop. That means that you are planting
00:36:00the hop plant and you know for the next 10, 15, 25... some yards are as old 50 years old. Those same plants are coming up every year and they're producing the crop and so that, you know, just that planting can run from generation to generation, and it's a business and an industry that because of the investment that has been made through those generations to be able to harvest the crop and to be able to just tend to it every year, it tends to be very secure, non-transitional as far as let's grow sweet corn this year. It is, it's very much a part of the industry.TEM: Transitioning a bit to its relation to brewing, since that's kind of why
00:37:00you grow it. So there have been ups and downs as far as where the hops that are grown here are going, who is funding fields, not funding fields, but who's buying the hops. Can you talk about some of those less secure times, so you're thinking should the family business stay a hop business, because I'm kind of curious about not the non-romantic side but those points where you consider should this be a perennial thing that we do?GG: Right. Yeah. Yeah. I doubt that this is a question I never asked my
grandparents, but I doubt that my parents ever had a time where they felt that 00:38:00they were not going to be hop growers, and that's certainly true for myself as well, and being in the industry for over 100 years you see the cycles. You're aware of the cycles. You hopefully don't get tripped up by thinking that it won't cycle, because it always seems to.FILM CREW MEMBER: Can we pause for a second?
GG: Yeah. Yeah. Oh, we need to... that can't be happening. Hold on.
TEM: [Laughs] We'll pause for other reasons.
GG: [Talking to employee over phone] Hey, hi, sorry about this. This is the last
00:39:00day hopefully that this will happen. You need to stop the gyromore that's in the prune trees because we're filming right below it. 00:40:00EMPLOYEE: I didn't even know there was one out there, so.
GG: Okay, yeah. Okay thanks a lot.
FILM CREW MEMBER: Dragging this giant piece of metal across the dirt. We're
raiding this entire hill.TEM: [Laughs].
FILM CREW MEMBER: I mean, I guess we can just... we're just going to have to
plow through it, I think.GG: Should be shutting off.
FILM CREW MEMBER: Oh.
00:41:00GG: Okay. I hope you remember what we were talking about.
TEM: [Laughs].
FILM CREW MEMBER: Do you remember? Do you need to watch the playback on the camera?
GG: I'm sure it was fascinating what I was saying [laughs].
TEM: I know! It was.
GG: [Laughs].
FILM CREW MEMBER: Oh it was the non-romantic parts.
GG: Oh the non-romantic, of course.
TEM: Oh, right, right, right.
FILM CREW MEMBER: So thinking about the lean years and whether or not those have
any influence.GG: Right.
TEM: Nice! Good work Korey.
KOREY JACKSON: That's why I'm here.
TEM: Now you can add that to the things that you do for hop stories.
00:42:00KJ: I'm the recollector.
FILM CREW MEMBER: The recollector [laughs].
GG: So the non-romantic part is the gyromore that starts up, the noise on the
darn farm. We could all do it by horses, dang it. That's a good one.FILM CREW MEMBER: Well, we got that out of the way.
TEM: [Laughs].
GG: Hopefully that wasn't the gyromore
FILM CREW MEMBER: I'm focused and I'm rolling picture.
TEM: So the non-romantic, there was... it was, it's what you guys do. So being
realistic about...GG: Yeah, yeah, yeah. It's what we do. The hop market cycles for different
reasons, you know. We, you know, the crop cycles because of weather is such a 00:43:00big part of hop production throughout the world. What the weather's doing that year. So there's no, there is, yeah [waves hand, laughs]. Ask me again.TEM: Take two.
GG: Okay.
TEM: Cue the gyromore. So right now is a good time to be a hop grower, and I
think it would be interesting for you to talk about your work with brewers, the kind of feedback loop that includes research, so includes OSU, but also includes the consumer and what they like and how much you can actually be affected by 00:44:00consumer likes. So I think just talking generally about the industry as it relates to beer right now.GG: You know, today in 2014 it's really pretty amazing how quickly the industry
has once again changed. There's been cycles through the century, but right now, again, we're celebrating 110 years of growing hops. I look back to see just some of the write up that I was doing and sending out as far as press releases when we had our 100th, so 10 years ago. I was shocked myself to realize that our acreage at that time, 10 years ago, was 230 acres. 10 years later we're sitting very comfortably with 500. 00:45:00That's a pretty amazing increase over that period of time, and it's come because
of the craft brew industry. So through that time there was a big transition that happened on our farm in 2008 where the major brewer we were working with, and we had a fabulous relationship with for over 30 years, Anheuser-Busch, that company, that family company, was taken over and suddenly how they were sourcing their hops, and many of their raw ingredients, changed. And so it impacted us as a family farm where over 80% of our crop was going to that one company, suddenly our contracts were being cut in half and then they were being cut in half again. So to take that time in 2008 and then come forward to 2014 and have our acreage 00:46:00increase as much as it has is so, so fortunate and really quite remarkable and have that being driven by the craft brew industry. So hop growers, because of the product that we grow and where it goes, it's a fortunate place to be as someone that is in agriculture because there's very few agricultural crops that a farm can be able to sit back and go my strawberries are in that product. I know they are. I know this is my strawberry that I'm eating out of this jam. There could be a little bit of it in there, but not necessarily being able to 00:47:00say exactly or for sure.But with hops you know we always had a sense with some of the brewers that we
were working with that they were using our hops. Today it's gotten to that we have, we know the hops are going to specific brewers for sure. We're selling directly to them. We also know the particular brews that our hops are going into. That is fantastic. That's just, I mean that makes it so remarkable for us as farmers to have that connection. It makes it just so much more fun and a part of the business for the brewer to know exactly the land that those hops are 00:48:00coming off of, to know the farmer, to have walked the hop fields before the harvest for those hops that are going into their particular brews, and then it also makes it, it completes the story when the consumer knows as well, and the consumer that has an interest in knowing, and it's important to them to be able to know. It's not just, you know, hops are a food product. So it's, know where your food comes from, is important to all of us and that's the big changes that have happened and that's the change that has made the craft brew industry so exciting and growing it such the pace that it is because they've really understood the consumer and they are brewing to the consumer. 00:49:00TEM: Do you think that's something that, you know we hear about the, it's like
the Michael Pollan-ism to know, only eat what your grandmother would've eaten, this romantic notion of only eating local. Do you think that that is something that is new in the past 10 years, that that would be a change in the past 10 years that you are thinking about educated consumers who care that this was grown here 40 miles from their house and that it's on a farm that has been in a family for 3 generations? Is that something that you feel is new or is it just a romantic, hey this is new because it's recent?GG: You know, I think the notion of local is, and knowing where your food or
product is coming from, is new in the sense that it's so do-able now. It is so, 00:50:00it's so easy for the consumer to be able to know that information. So through communication, that's just opened that up so much more. It's not just the consumer that is, that knows that the product is 40 miles away, that product could have been grown 400 miles away or 4,000 miles away, but still the consumer has a feeling and can, to a certain sense, visit the location where those hops were grown. That's the difference. It's, local can have different definitions, 00:51:00and local can mean really simply knowing where the product's coming from.TEM: So one thing that Goschie Farms is known for, you are known for, is being
Salmon-Safe. Can you talk a little bit about that and what it means to you and what it means to the farm?GG: We were the first hop growers to be certified Salmon-Safe and the reason
that that I pursued that was actually again my feeling that as a farmer I'm certainly needing to have a strong connection with the breweries that I work with, but I also feel that that connection that I'm making is to be able to help 00:52:00the breweries tell their story to their consumers. So Salmon-Safe is a certification that really helps identify the practices that we're doing on the farm and how we are recognizing and respecting the ground that we're working with and the streams that are running next to the ground that we farm for this many years. It's a great name because it talks right to what it really means so that when we're looking at putting on nutrients to our hop plants, we're looking to make sure that we're not over-applying and those nutrients could make it through the soil profile because they're not needed and into our streams. We're 00:53:00looking at that that we're not farming right up to our streams so that there is a set-aside to be able to have so that practices, whether it's tilling, so that there could potentially be erosion that could happen that sediments could go into our streams, or whether it is crop protection materials that we're applying that could make their ways into the streams. That set-aside gives us that security.It's also looking at not only just our streams, just the whole landscape that
we're farming. We have public roadways that are right next to our farm fields and all of those roadways have ditches that are filled with the glorious Oregon rains for a whole bunch of months a year and if those ditches aren't grass-lined 00:54:00like ours are, that grass isn't filtering what's coming off of the roadways. It's more of looking at the whole farm and how we're practicing our practices. I have to say I'm so delighted to be able to say that when we sought certification and went through all of the hoops to be able to get that certification, we really had to change very little in what we were doing as farmers because myself and my brothers, that was the type of farming that we had been... it was ingrained to a certain sort to be able to... ingrained that we were stewards of our land and we were doing practices from one generation to the next with the 00:55:00best education that we could find and information that we could find that was, that would keep us sustainable as a business, as a family business. And when it comes to farming that sustainability is how we really are treating our lands.TEM: It seems like what you were talking about not over-applying. That also
seems like good business practice. Like it's wasteful if you're over-applying.GG: You know it's been interesting with the Salmon-Safe certification, it was...
you know, since we were the first it's always a little scary when you go into something and you're the first to pioneer it. We're limited in some of the practices, some of the compounds, some of the chemistry that is and would have 00:56:00been perfectly legal, registered to be able to use on our hop crops or anything else, so all of a sudden we were limited with that, and so to softer chemistry is basically what it's about. What we thought was going to be a threat or potentially be problematic as far as being able to grow our hops it's actually saved us money in the long run because we're using softer compounds that are keeping our fields in balance with whatever pests we're dealing with and so we're not going to the extreme of eliminating everything that's in the field and then having to fight that strongest pest that came back. So we're keeping things 00:57:00in a balance and it continues to just save us money because we're using less and less chemistry to grow the hops.TEM: I know you heard you talk before and have read about how proud you are
about being Salmon-Safe and so it may be that that's your answer to this question, but this is the, though, what's your favorite part or what are you most proud of, or what keeps you coming here day after day, year after year?GG: It's a couple of things that I know I'm most proud of, and it's taken me a
few years to sort this out, but now it's becoming clearer. It's the product that we grow, or products, no matter what that might be. That's certainly a part of it, and how we're able to meet the brewer's needs and be able to have a really 00:58:00fabulous communication with the brewers that we work with so that we have an idea of each other's needs and we can kind of keep track with those and stay in step with those. That's the quality of the product is certainly a part of it. But I have a real pride, and what gets me coming not just 5 days a week but 6 days a week, is making sure that the workforce that we have is being given the adequate amount of work and pay and respect to be able to retain them from year to year because it is such a huge benefit of our farm and it's one that, it's beyond just an employee showing up and doing the job. It's employees that are as 00:59:00dedicated as we family members are to growing the crop, to growing the quality product, to... I spend days where I'm taking notes and writing everything down, making sure I know what's happened from this year versus the last year. I have employees that can just, they can just pull that right out of their head and it just knocks me... it's just, it's just yeah. It is just fantastic to be able to have that loyalty and depth that they're bringing. So yeah, maintaining an employee base that is as respectful of what we're doing as a farm as we are is an extremely proud accomplishment. 01:00:00FILM CREW MEMBER: So I've got enough time for about one more question before we
have to be done.TEM: Question from the audience?
AUDIENCE MEMBER: One thing that would be interesting to me and that you were
talking about is the privilege of being able to have that long view of the past of the farm itself. It seems like something that the archive is trying to accomplish for other people, right? Because it really is a privilege to have that long view and it's one that not a lot of people get. I wonder if just talking to the importance of saving some of this information as history for people who don't have a direct connection to the farm or don't have a direct connection to the hops industry to the brewing industry and thinking about the 01:01:00long view. Basically, the question is why it is important to save this stuff and how might an archive be something that connects people to that history in a way they wouldn't otherwise.FILM CREW MEMBER: And direct your response to Mrs. Tiah, here.
TEM: Pretend like I asked it.
FILM CREW MEMBER: Pretend that she just said all of that.
TEM: History is awesome...talk?
GG: Okay. Farmers I think in general have a difficulty in really appreciating in
many ways what we do and so because it's what we do. So it's not necessarily unique. It seems pretty routine. It happens every year and life goes on and generations pass. So to be able to capture an archive of hop growing in this 01:02:00particular area of the world is much needed because it hasn't been done up until this point, and it needs to be done. As you know, as we talk about it and as we think about it as hop families we do realize how many people are involved in the hop industry. It's not just we as farming families, but it is the breweries, the large and the small of them, the ones that are in the United States and the international ones. It's amazing how a small industry, a few growers, in Oregon can influence the world with what we grow. So it needs to be archived, and it's 01:03:00appreciated that it's being done because of maybe a missing part on our part to really understand that importance as farmers, but as generations go along-so now I'm a third generation hop farmer; there are fifth and sixth generation hop farmers out there-As every generation goes along we're losing just a little bit more of it. It obviously, it takes someone from outside of our industry to be able to come and understand the importance and capture it for us because it, again, it influences so many people in so many parts of the world.TEM: That was a nice ending.
01:04:00FILM CREW MEMBER: That was great.
TEM: I loved what you said last time about how with farming it's one of the only
professions where people drive by and rate what you're doing.GG: Right, exactly.
TEM: You never want to do anything experimental right next to the road. Because
people will be like, well look at that.GG: Actually, there's a couple of uniquenesses of farming. That is one. The
other is the fact that almost every day we get to finish a job. I love that part of it.TEM: I think that's even in my own small yard. That's what I appreciate about
working in the ground is that you pulled this weed out and now you can tell that it's no longer growing there.GG: That's right, yes! Yes!
TEM: It's not bothering you because you made it... you really did. I don't know
01:05:00where it is, but it's...FILM CREW MEMBER: It's back in the ground. It actually ran away.
TEM: And then it was like, I'm going to live over here!
GG: Great. Do we like? Are we done?
TEM: That was wonderful.
GG: Good.
TEM: I could have just asked a bazillion questions about garlic, too.
GG: [Laughs].
TEM: So if you grow, okay, this is what I was going to ask, if you grow garlic
around your roses, does it have an impact?GG: Yes, especially if like you're going out and you're crushing it. Just sort
of stomp on the, just walk and don't like walk around the plant, but you know crush it every once in a while.TEM: I am growing some crazy wonderful garlic and I'd kind of forgotten that I'd
planted it. And now I'm like what is that? What did I do? And I like, I think I 01:06:00bent one of the [recording cuts out].