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The New York Times Times Square New York 18, N.Y. LAkawanna 4-1000 May 29,1946

Dear Professor Einstein: I read with great interest of your efforts to raise a fund for developing and spreading the new kind of thinking the world needs. It occurred to me that perhaps you would do and article for The New York Times Magazine on what kind of thinking you believe is necessary in this world or at least what basic problems confront us. In other words, this would be an explanation of why the fund is needed.Does the idea appeal to you? I hope so. Sincerely, Daniel Schwarz (signature) Daniel Schwarz Sunday Department