Ginger Johnson Oral History Interview

Ginger Johnson is the founder of Women Enjoying Beer, an educator, consultant, and author. In her interview, Johnson talks about growing up in Minnesota, her family activities, and the ways they supported her interests in art. She also talks about her time as a student at Concordia College in Moorhead, Minnesota, namely the ways that it shaped and changed her perspective as an adult. Johnson talks about her different jobs and where she's lived, as well as moving to Ashland, Oregon to start work at Standing Stone Brewery. She concludes by talking about her work as the founder of Women Enjoying Beer, a firm focused on marketing beer to women; her book How to Market Beer to Women, and the ways her perspective has shifted after studying gender and marketing for 10 years.