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Schutz, Robert R., July 11, 1948.
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We feel that the only way to reach "people" is through our most common media of mass education. These are the radio, the comics and the movies. A poor fourth would be slick magazines. We are trying the first of these at present. On a purely volunteer basis, beginning in the middle of the spring semester, we got together upwards of 100 people, mostly graduate students and professors, who put in something like 700 hours on research and writing, and turned out a script for a half-hour program. This is an attempt to be entertaining as well as informational, and proceeds on the basis of script-controlled but life-like argument on public policy, identifying the arguments with the people in public life who use them. | We feel that the only way to reach "people" is through our most common media of mass education. These are the radio, the comics and the movies. A poor fourth would be slick magazines. We are trying the first of these at present. On a purely volunteer basis, beginning in the middle of the spring semester, we got together upwards of 100 people, mostly graduate students and professors, who put in something like 700 hours on research and writing, and turned out a script for a half-hour program. This is an attempt to be entertaining as well as informational, and proceeds on the basis of script-controlled but life-like argument on public policy, identifying the arguments with the people in public life who use them. | ||
| − | + | I have submitted the script to a number of radio people, who have criticized it, of course, but have all expressed keen interest in the idea. It is at present in the hands of Mr. James Day, Public Relations Director of station K N B C in San Francisco. He has become sufficiently interested to send it to New York, which, he informs me, practically never happens. Perhaps little or nothing will come of this out here due to our non-existent financial basis, although we hope to carry on with some tentatively donated facilities. | |