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Oregon State University
Special Collections and Archives
Research Center

Widmer Brothers Brewing Company Records, 1984-2013

Predominant Dates: 1984-2005

The Widmer Brothers Brewing Company Records includes brewing records, photographs, marketing materials, office files, ephemera, and audio video content.

Widmer Brothers Brewing Company was founded in 1984 in Portland, Oregon by Kurt and Rob Widmer. Kurt Widmer retired in 2016, the Gasthaus closed in 2019, and Anheuser-Busch InBev acquired the company in 2020.

ID: MSS Widmer
Extent: 33.0 cubic feet
More Extent Information
Scope and Content Notes
Biographical / Historical Notes
Statement on Access: Collection is open for research.
Arrangement
Preferred Citation: Widmer Brothers Brewing Collection (MSS Widmer), Oregon State University Special Collections and Archives Research Center, Corvallis, Oregon.
Acquisition Note: These materials were donated to the Special Collections and Archives Research Center by Steven Hallstone in 2020.
Acquired: 2020.
Languages of Materials
Other

Container List

Series 1: Brewing Records, 1985-1991 Add to Shelf
The brew and kegging logs record data about ingredients, temperatures, waste, and other measurements of the brewing process and when the beer is in storage.
Box-Folder 1.01: Brewsheets, 1985 Add to Shelf
Box-Folder 1.02: Brewsheets, 1986 Add to Shelf
Box-Folder 1.03: Kegging records, 1985-1990 Add to Shelf
Box-Folder 1.04: Kegging records, 1991 Add to Shelf
Box-Folder 1.05: Inventory, 1986- 1991 Add to Shelf
Series 2: News Clippings, 1984-2009 Add to Shelf
News clippings are arranged chronologically and contain information about the company, their beers, and the brewing industry and brewers in the Pacific Northwest. For several years, the company employed a clipping service, which gathered articles from newspapers around the country.
Box-Folder 1.06: Notebook of news clippings, 1994-1996 Add to Shelf
Box-Folder 1.07: Clippings, Undated Add to Shelf
Box-Folder 1.08: Clippings, 1984 Add to Shelf
Box-Folder 1.09: Clippings, 1985 Add to Shelf
Box-Folder 1.10: Clippings, 1986 Add to Shelf
Box-Folder 1.11: Clippings, 1987 Add to Shelf
Box-Folder 1.12: Clippings, 1988 Add to Shelf
Box-Folder 1.13: Clippings, 1989 Add to Shelf
Box-Folder 1.14: Clippings, 1990 Add to Shelf
Box-Folder 1.15: Clippings, 1991 Add to Shelf
Box-Folder 1.16: Clippings, 1992 Add to Shelf
Box-Folder 1.17: Clippings, 1993 Add to Shelf
Box-Folder 1.18: Clippings, 1994 Add to Shelf
Box-Folder 1.19: Clippings, 1995 Add to Shelf
Box-Folder 1.20: Clippings, 1996 Add to Shelf
Box-Folder 1.21: Clippings, 1997 Add to Shelf
Box-Folder 1.22: Clippings, 1998 Add to Shelf
Box-Folder 1.23: Clippings, 1999 Add to Shelf
Box-Folder 1.24: Clippings, 2000 Add to Shelf
Box-Folder 1.25: Clippings, 2001 Add to Shelf
Box-Folder 1.26: Clippings, 2002 Add to Shelf
Box-Folder 1.27: Clippings, 2006 Add to Shelf
Box-Folder 1.28: Clippings, 2007 Add to Shelf
Box-Folder 1.29: Clippings, 2008 Add to Shelf
Box-Folder 1.30: Clippings, 2009 Add to Shelf
Box-Folder 24.01: Laminated news articles, 1985-1993 Add to Shelf
Series 3: Photographs, 1984-2011 Add to Shelf
Photographs include the opening party at original brewery on Lovejoy; facility, staff, and brewing operations at Lovejoy brewery; opening party, promotional photos, patrons, and staff at the Russell Street Gasthaus Pub and Restaurant; renovation and construction of the restaurant, brewery, and offices on Russell Street; events such as the Oregon Brewers Festival and company parties; promotional pictures of Kurt and Rob Widmer; ad campaigns; operations pictures of the bottling line, brewhouse, packaging, and employee offices. Some photographs have corresponding prints, slides, or negatives. Of special note is a series of time-lapse aerial photographs of the brewery on Russell Street being built. If there are multiple formats of the same picture or the pictures are not in a print format, that is noted in the description field. Digital folder content was transferred from original digital media, which was retained by SCARC for preservation purposes. This series contains approximately 1,450 slides, 1,000 photographs, 250 negatives, 875 digital image files.
Box-Folder 2.01: Opening party Lovejoy Street, 1984 Add to Shelf
Box-Folder 2.02: Lovejoy Street facilities, staff, events, 1984-1985 Add to Shelf
Slides.
Box-Folder 2.03: Lovejoy Street facilities, staff, events, 1984-1988 Add to Shelf
Prints.
Box-Folder 2.04: Lovejoy Street facilities, staff, events, 1984-1988 Add to Shelf
Negatives.
Box-Folder 2.05: Company photos and events, circa 1986-1990 Add to Shelf
Box-Folder 2.06: Russell Street Gasthaus promotional photos, 1995 Add to Shelf
Box-Folder 2.07: Russell Street Gasthaus opening party, 1995 Add to Shelf
Prints.
Box-Folder 2.08: Russell Street Gasthaus opening party, 1995 Add to Shelf
Negatives.
Box-Folder 2.09: ​Russell Street Gasthaus opening party, 1995 Add to Shelf
Color slides.
Box-Folder 2.10: Russell Street Gasthaus bar and patrons, circa 1997 Add to Shelf
Color prints.
Box-Folder 2.11: Russell Street Gasthaus bar and patrons, circa 1997 Add to Shelf
Negatives.
Box-Folder 2.12: Russell Street Gasthaus renovation, circa 1996 Add to Shelf
Negatives.
Box-Folder 2.13: Delivering fermenters, 1996 Add to Shelf
Slides.
Box-Folder 2.14: Delivering fermenters, 1996 Add to Shelf
Prints and contact sheets.
Box-Folder 2.15: Fermenters, 1996 Add to Shelf
Slides.
Box-Folder 2.16: Fermenters, 1996 Add to Shelf
Prints.
Box-Folder 2.17: Installing fermenters, 1996 Add to Shelf
Prints.
Box-Folder 2.18: Time-lapse photographs of building brewery, 1996 Add to Shelf
Slides.
Box-Folder 2.19: Bottling line and brewing equipment, 1996 Add to Shelf
Prints.
Box-Folder 2.20: Bottling line and brewing equipment, 1996 Add to Shelf
Slides.
Box-Folder 2.21: Bottling line and brewing equipment, 1996 Add to Shelf
Negatives.
Box-Folder 2.22: Building exterior, circa 1996 Add to Shelf
Color slides.
Box-Folder 2.23: Brewhouse, facilities, and staff, circa 1996 Add to Shelf
Color slides.
Box-Folder 2.24: Brewhouse, circa 2000 Add to Shelf
Contact sheets and slides.
Box-Folder 2.25: Tour of unidentified facility, circa 2000 Add to Shelf
Prints.
Box-Folder 2.26: Building exterior and brewing facilities, circa 2000 Add to Shelf
Prints.
Box-Folder 2.27: International beer tasting dinner, 1989 Add to Shelf
Box-Folder 2.28: Oregon Brewers Festival, circa 1990 Add to Shelf
Prints and negatives.
Box-Folder 2.29: Bus trip, 1991 Add to Shelf
Prints.
Box-Folder 2.30: Employee event, 1993 Add to Shelf
Prints and negatives.
Box-Folder 2.31: Employees and sports, 1994 Add to Shelf
Box-Folder 2.32: Summerfest, 1994 Add to Shelf
Box-Folder 2.33: 300th Brew, 1994 Add to Shelf
Box-Folder 2.34: Fred Rowing Team, 1995 Add to Shelf
Box-Folder 2.35: Party, 1995 Add to Shelf
Box-Folder 2.36: Christmas Wrap, 1995 Add to Shelf
Prints and negatives.
Box-Folder 2.37: Rob Widmer at Rose Garden Brewery, 1996 Add to Shelf
Prints and negatives.
Box-Folder 2.38: KGON Widmer 10, 1996 Add to Shelf
Prints and negatives.
Box-Folder 2.39: Milwaukie Beer Festival, 1996 Add to Shelf
Box-Folder 2.40: Speakers at brewhouse event, 1996 Add to Shelf
Box-Folder 2.41: Party, 1996 Add to Shelf
Prints and negatives.
Box-Folder 2.42: Employee events, circa 1997 Add to Shelf
Negatives.
Box-Folder 2.43: Employee Headshots, circa 1997 Add to Shelf
Prints and negatives.
Box-Folder 2.44: Employee events, circa 1997 Add to Shelf
Negatives.
Box-Folder 2.45: Hoodoo Ski Bowl, circa 1997 Add to Shelf
Box-Folder 2.46: Employee event opening, circa 1997 Add to Shelf
Box-Folder 2.47: Portland Airport opening, 1997 Add to Shelf
Prints and negatives.
Box-Folder 2.48: Free sorbet at Pioneer Courthouse Square, 1998 Add to Shelf
Negatives.
Box-Folder 2.49: Employee parties, 1998 Add to Shelf
Prints and negatives.
Box-Folder 2.50: Employee events, 1988-2000 Add to Shelf
Box-Folder 2.51: Miscellaneous pictures, undated Add to Shelf
Box-Folder 2.52: Employee and company events, 1995-2005 Add to Shelf
Box-Folder 2.53: Kurt and Rob Widmer, 1997 Add to Shelf
Box-Folder 2.54: Kurt and Rob Widmer headshots, 1996 Add to Shelf
Contact sheets.
Box-Folder 2.55: Kurt and Rob Widmer promotional, 1999 Add to Shelf
Prints and negatives.
Box-Folder 2.56: Promotional, 1985-2000 Add to Shelf
Prints, contact sheets, and negatives.
Box-Folder 2.57: Nothing Filtered marketing campaign, 1996 Add to Shelf
Box-Folder 2.58: Ad campaign installed on side of building, circa 1997 Add to Shelf
Slides.
Box-Folder 2.59: Packaging, circa 1997 Add to Shelf
Box-Folder 2.60: Hefeweizen award winning, undated Add to Shelf
Slides.
Box-Folder 2.61: Company presentation, 1990-1998 Add to Shelf
Includes company information, pictures of facilities and packaging. Slides.
Box-Folder 2.62: Marketing and packaging, 1997 Add to Shelf
Slides.
Box-Folder 3.01: Russell Street building renovation, 1996 Add to Shelf
Box-Folder 3.02: Russell Street building renovation, 1996 Add to Shelf
Box-Folder 3.03: Russell Street building renovation, 1996 Add to Shelf
Box-Folder 3.04: Russell Street building renovation, 1996 Add to Shelf
Includes time-lapse aerial. Slides.
Box-Folder 3.05: Russell Street building renovation, 1996 Add to Shelf
Includes time-lapse aerial. Slides.
Box-Folder 12.01: Widmer sports teams, 1990-1993 Add to Shelf
Box-Folder 24.02: Brewers and brew house, circa 2005 Add to Shelf
Box-Folder 24.03: Photo album Russell Street facilities and staff, circa 2005 Add to Shelf
Digital Folder 1: Historic Portland photographs from Oregon Historical Society, 2005 Add to Shelf
Photographs from 19th century, research conducted by Widmer Bros. Brewing Company staff in 2005.
Digital Folder 2: Widmer bottling line and staff, 2000 Add to Shelf
Digital Folder 3: Widmer website photography, 2011 Add to Shelf
Includes facilities, ingredients, Ike Manchester at Rose Garden brewery.
Series 4: Marketing and Events, 1986-2010 Add to Shelf
This series reflects the marketing and promotion of Widmer beers. This includes marketing campaigns and promotional materials, draft designs and original artwork, posters, market analysis, sales, advertising materials, beer information sheets, labels and bottle necks, stickers and coasters, tap handle design, packaging, correspondence, and press releases. Digital folder content was transferred from original digital media, which was retained by SCARC for preservation purposes.
Box-Folder 3.06: Alt beer, circa 1995 Add to Shelf
Includes original artwork, labels, promo materials.
Box-Folder 3.07: Amber Bier beer, circa 1997 Add to Shelf
Box-Folder 3.08: B. Molock Heathman beer, circa 1995 Add to Shelf
Box-Folder 3.09: Big Ben Porter beer, circa 1998 Add to Shelf
Includes beer info sheets, original drawing, draft design, labels.
Box-Folder 3.10: Black Bier beer, circa 1998 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials.
Box-Folder 3.11: Blonde beer, circa 1998 Add to Shelf
Box-Folder 3.12: Bock beer, circa 1999 Add to Shelf
Box-Folder 3.13: Broken Halo beer, 2006 Add to Shelf
Includes press releases, marketing analysis, release calendar, design agreement, draft design, labels, promo materials.
Box-Folder 3.14: Czech beer, circa 1998 Add to Shelf
Includes beer info sheets, labels, promo materials.
Box-Folder 3.15: Doppel Bock beer, 1996 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials.
Box-Folder 3.16: Dunkelweizen beer, circa 1996 Add to Shelf
Box-Folder 3.17: Fest Beer, 1991 Add to Shelf
Includes original artwork.
Box-Folder 3.18: Golden Bock beer, 1998 Add to Shelf
Includes beer info sheets, labels, promo materials.
Box-Folder 3.19: Hefeweizen beer, circa 1994-2000 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials.
Box-Folder 3.20: Hop Jack beer, 1999-2000 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials, pictures, press releases.
Box-Folder 3.21: Kolsch beer, circa 1994 Add to Shelf
Box-Folder 3.22: Oktoberfest beer, 1996-2005 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials, invoices.
Box-Folder 3.23: Pilsner beer, circa 1998 Add to Shelf
Box-Folder 3.24: Ray’s beer, 1998 Add to Shelf
Includes beer info sheets, original artwork, draft design, labels.
Box-Folder 3.25: Root Beer, 1998 Add to Shelf
Includes draft design, labels, promo materials.
Box-Folder 3.26: Snow Plow beer, 2004 Add to Shelf
Includes beer info sheets, labels, promo materials.
Box-Folder 3.27: Sommerbrau beer, 1999-2000 Add to Shelf
Includes beer info sheets, labels, promo materials, awards.
Box-Folder 3.28: Spezial Amber beer, 1995 Add to Shelf
Box-Folder 3.29: Spring Fest beer, 2000 Add to Shelf
Includes beer info sheets, labels, promo materials.
Box-Folder 3.30: Sweet Betty beer, 2000-2001 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials.
Box-Folder 3.31: Vienna beer, 1995-1997 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials.
Box-Folder 3.32: W Signature Series beers, 2003-2007 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials, packaging, correspondence.
Box-Folder 3.33: Widberry beer, 1995-2000 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials, awards, pictures.
Box-Folder 3.34: Wildwood beer, 1995-2000 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials, original artwork.
Box-Folder 3.35: Winternacht beer, 1996-1997 Add to Shelf
Includes beer info sheets, draft design, labels, promo materials.
Box-Folder 3.36: Widmer Seasonal beers, 1986-2007 Add to Shelf
Includes beer info sheets, marketing documents.
Box-Folder 3.37: Design for "10 Years" anniversary campaign, 1994 Add to Shelf
Box-Folder 3.38: Bottle neck design proofs, 2006 Add to Shelf
Box-Folder 3.39: Bottle neck bands and labels, circa 2000 Add to Shelf
Box-Folder 3.40: Label design and graphics, 1999 Add to Shelf
Includes final files and graphic design files, 3 ½ disk.
Box-Folder 3.41: Miscellaneous beer info sheets, 2001-2009 Add to Shelf
Box-Folder 3.42: Price guides merchandise, circa 1999 Add to Shelf
Box-Folder 3.43: Table tents, circa 1999 Add to Shelf
Box-Folder 3.44: Promotional stickers and bookmarks, circa 1999 Add to Shelf
Box-Folder 3.45: Coasters, undated Add to Shelf
Box-Folder 3.46: Widmer promo materials, undated Add to Shelf
Box-Folder 3.47: Tap handle design and pricing, 2004 Add to Shelf
Box-Folder 4.01: Widmer logos, circa 1995 Add to Shelf
Box-Folder 4.02: Widmer logos original art, circa 1990 Add to Shelf
Box-Folder 4.03: Products binder, 1996-1997 Add to Shelf
Correspondence, beer information sheets, labels, table tents, label approval documents. Beers: Czech Pilsner, Winternacht, Vienna, Oktoberfest, Doppelbock, Wildwood Cider.
Box-Folder 4.04: Company History, circa 1993 Add to Shelf
Spiral bound booklet with basic information about the company and its distribution.
Box-Folder 4.05: Marketing campaigns, 2005-2007 Add to Shelf
Box-Folder 4.06: Marketing campaign for Brrrr Holiday Ale, 2007 Add to Shelf
Box-Folder 4.07: Marketing campaign for Fishing With the Brothers, 2005-2006 Add to Shelf
Contest submissions, travel documents, correspondence.
Box-Folder 4.08: Rotisserie chicken and 12-pack advertisements, 2003-2005 Add to Shelf
Box-Folder 4.09: Widmer and pizza advertisements, 2005 Add to Shelf
Box-Folder 4.10: Sunkist, 2002-2007 Add to Shelf
Includes correspondence, promo materials, planning documents for Summer Never Ends marketing campaign.
Box-Folder 4.11: Hop Jack Pale Ale photo contest, 1999 Add to Shelf
Includes promo materials, planning documents, correspondence.
Box-Folder 4.12: Marketing materials, circa 2004 Add to Shelf
Brochures, handouts.
Box-Folder 4.13: Marketing campaign for Third Brother, 2000 Add to Shelf
Promotional materials including draft posters, signs, coaster design, coasters, correspondence from “find him” contest.
Box-Folder 4.14: Widmer Boys Mysteries posters, 2001 Add to Shelf
Box-Folder 4.15: Marketing, 1997-1999 Add to Shelf
Radio script, drawings, campaign evaluation.
Box-Folder 4.16: Zip Zap Lemon Brew, 1999 Add to Shelf
Draft bottle design, design inspirations, invoices, project scope, correspondence, product and market research.
Box-Folder 4.17: Brewfest rebrand, 2005 Add to Shelf
Draft design, invoices.
Box-Folder 4.18: PGE Beavers and Timbers, 2006-2007 Add to Shelf
Correspondence, notes, promotional materials.
Box-Folder 4.19: Sponsorships, 2002-2007 Add to Shelf
Proposals, signage, budget, correspondence.
Box-Folder 4.20: Kettle Foods, 2002-2004 Add to Shelf
Notes, presentations, sketches, correspondence.
Box-Folder 4.21: Blue Moon, 2007 Add to Shelf
Market analysis, notes.
Box-Folder 4.22: Fermentation Celebration, 1997 Add to Shelf
Includes correspondence, permits, signage, maps, music, volunteer information, press, budget, notes.
Box-Folder 4.23: First anniversary article, 1986 Add to Shelf
In American Breweriana Journal.
Box-Folder 4.24: City guides and event booklets, 1992-2006 Add to Shelf
Box-Folder 4.25: Research for new beer names, 1999-2008 Add to Shelf
Box-Folder 4.26: Public relations plans, 2006-2008 Add to Shelf
Firms employed were Edelman and Maxwell.
Box-Folder 4.27: Market analysis: pale ales, 2008 Add to Shelf
Box-Folder 4.28: Market analysis: wheat beers, 2007 Add to Shelf
Box-Folder 4.29: Packaging survey: Hefeweizen, 2006 Add to Shelf
Box-Folder 4.30: Consumer analysis, 2007-2008 Add to Shelf
Box-Folder 4.31: Product placement analysis, undated Add to Shelf
Box-Folder 4.32: Focus markets: Lunar Eclipse, circa 2007 Add to Shelf
Box-Folder 4.33: Market programs, 2004 Add to Shelf
Presentation, packaging, budgets, invoices.
Box-Folder 4.34: Market programs, 2007 Add to Shelf
Presentation, notes, plans for Kona Brewing.
Box-Folder 5.01: Widmer family rebrand, 2007 Add to Shelf
Box-Folder 5.02: CBA brands sales strategy, 2000-2008 Add to Shelf
Box-Folder 5.03: Widmer Wallscape, 2001 Add to Shelf
Box-Folder 5.04: Customer testimonials, circa 1988 Add to Shelf
Box-Folder 5.05: East Coast expansion, 1995 Add to Shelf
Box-Folder 5.06: East Coast expansion, 2007-2008 Add to Shelf
Box-Folder 5.07: Texas sales, 2006 Add to Shelf
Box-Folder 5.08: Sales, 1990-1995 Add to Shelf
Sales and distribution packets, promotional items, articles about the company, Oregon Liquor Control Commission and Washington State Liquor Control Board reports, order forms, distribution roster, beer sales data, worksheets, statistics.
Box-Folder 5.09: Sales, 2001-2002 Add to Shelf
Box-Folder 12.05: Marketing campaign for Half and Half, 1996 Add to Shelf
Includes original artwork.
Box-Folder 12.06: Hop Jack promotional materials and artwork, circa 1998 Add to Shelf
Story boards, posters, decals, original artwork.
Box-Folder 12.07: Art illustrations, labels, marketing, 1997-2000 Add to Shelf
Box-Folder 12.08: Miscellaneous labels and promotional materials, 1998-2000 Add to Shelf
Box-Folder 12.09: Bottle development and design schema, 1999 Add to Shelf
Box-Folder 12.10: Marketing sector informational diagrams, circa 2000 Add to Shelf
Box-Folder 12.11: Widmer logo for labels and bottle bands, circa 2000 Add to Shelf
Box-Folder 12.12: Brotherhood marketing campaign, circa 2000 Add to Shelf
Box-Folder 12.13: Marketing campaign Third Brother, circa 2000 Add to Shelf
Box-Folder 13.01: Company art and promotion, circa 1999 Add to Shelf
Marketing, brochures, fact sheets, correspondence, draft advertisements.
Box-Folder 13.02: Television advertising story boards, circa 2004 Add to Shelf
Box-Folder 13.03: Larry Jost original illustrations, circa 2004 Add to Shelf
Box-Folder 13.04: Barcall art, circa 2004 Add to Shelf
Logos on bottles and apparel, annotated design sheets.
Box-Folder 13.05: Unfiltered and Hefe marketing, 1996 Add to Shelf
6-pack holder design, label, marketing ideas, designs.
Box-Folder 13.06: 6-pack holder design, circa 2005 Add to Shelf
Box-Folder 14.01: Miscellaneous Widmer marketing campaign posters, mounted, circa 2000 Add to Shelf
Box-Folder 14.02: Miscellaneous Widmer marketing campaign posters, mounted, circa 2000 Add to Shelf
Box-Folder 14.03: Widmer Boys Mysteries posters, mounted, circa 2001 Add to Shelf
Box-Folder 14.04: Two Brothers posters, mounted, circa 2000 Add to Shelf
Box-Folder 15.01: Miscellaneous product posters mock ups on the sides of buildings, undated Add to Shelf
Box-Folder 15.02: Widmer Boys Mysteries final and draft posters, circa 2001 Add to Shelf
Box-Folder 16.01: Brrrr seasonal ale product posters, 2007 Add to Shelf
Box-Folder 16.02: Kazi marketing campaign, circa 2005 Add to Shelf
Box-Folder 17.01: Third Brother Advertising campaign posters, mounted, circa 2000 Add to Shelf
Box-Folder 17.02: 6-pack concept design posters, mounted, undated Add to Shelf
Box-Folder 18.01: Half and Half: Nothing Filtered Out designs, 1996 Add to Shelf
Box-Folder 18.02: Branding design concepts, includes original sketches, undated Add to Shelf
Box-Folder 19.01: Various beer promotional posters, circa 2005 Add to Shelf
Box-Folder 19.02: Various mounted beer promotional posters, circa 2005 Add to Shelf
Box-Folder 19.03: Various Craft Brewer Alliance (CBA) promotional and event posters, circa 2005 Add to Shelf
Box-Folder 19.04: Various metal beer promotional posters, circa 2005 Add to Shelf
Box-Folder 19.05: Wooden Hefeweizen sign, circa 2000 Add to Shelf
Box-Folder 20.01: Various cardboard 6-pack holders, circa 2005 Add to Shelf
Box-Folder 20.02: Various cardboard 12-ounce 12-pack boxes, circa 2005 Add to Shelf
Box-Folder 21.01: Various cardboard 12-ounce 12-pack boxes, 1990-2010 Add to Shelf
Box-Folder 22.01: Various cardboard 6-pack boxes, circa 2000-2010 Add to Shelf
Box-Folder 23.01: Various promotional and product posters, 1997 - circa 2005 Add to Shelf
Box-Folder 23.02: General Widmer logos original design and mounted posters, circa 2000 Add to Shelf
Box-Folder 23.03: Various mounted product posters, circa 2010 Add to Shelf
Box-Folder 23.04: Original product artwork and correspondence, 1994-2010 Add to Shelf
Box-Folder 23.05: Laminated product posters, circa 2000 Add to Shelf
Box-Folder 23.06: General Widmer logo plastic and metal sign, circa 2000 Add to Shelf
Box-Folder 24.04: Posters, brochures, bottle design, circa 2005 Add to Shelf
Box-Folder 24.05: Marketing campaign concept designs, circa 2000 Add to Shelf
Digital Folder 4: Blonde Ale, 2000 Add to Shelf
Digital Folder 5: CBAI packaging, 2010 Add to Shelf
Digital Folder 6: Gold medal beer and glass, 2000 Add to Shelf
Digital Folder 7: Hefeweizen, 1999-2000 Add to Shelf
Digital Folder 8: Hop Jack, 1998 Add to Shelf
Digital Folder 9: Oregonian advertisement for brewery, 2000 Add to Shelf
Date of advertisement May 1, 2000.
Digital Folder 10: Sweet Betty menu card, 2000 Add to Shelf
Digital Folder 11: Wailua on tap poster, 2008 Add to Shelf
Digital Folder 12: Widmer art assets, 2011 Add to Shelf
Digital Folder 13: Widmer graphics and artwork, 2000 Add to Shelf
Digital Folder 14: Widmer packaging, 2000 Add to Shelf
Digital Folder 15: Winternacht banner, 2000 Add to Shelf
Map-Folder 1: Marketing materials, circa 2005 Add to Shelf
Packaging for 6-packs and cases, posters, promotional materials, draft designs for bottles and other marketing, original Widmer artwork.
Series 5: Office Files, 1990-2010 Add to Shelf
This series includes operational items like building plans, proposals, merchandising plans, press releases, and presentations. Digital folder content was transferred from original digital media, which was retained by SCARC for preservation purposes.
Box-Folder 5.10: Brewers Digest brand buying guide, 1996 Add to Shelf
Box-Folder 5.11: Trademarks, 1999-2008 Add to Shelf
Box-Folder 5.12: Tours, 1990-1996 Add to Shelf
Includes tour script, 24 pictures from Guinness brewery tour, research documents.
Box-Folder 5.13: Sustainability, 2009-2010 Add to Shelf
Box-Folder 5.14: Encyclopedia of Beer correspondence, 1994 Add to Shelf
Box-Folder 5.15: Brand manager job, 2006 Add to Shelf
Box-Folder 5.16: Building plans, 1999 Add to Shelf
Box-Folder 5.17: Press releases, 1995-2005 Add to Shelf
Box-Folder 5.18: Russell Street opening invitations, 1990 Add to Shelf
Box-Folder 5.19: Holiday card, undated Add to Shelf
Box-Folder 5.20: Widmer website, 2005-2006 Add to Shelf
Box-Folder 5.21: Flavor analysis packet, 2005 Add to Shelf
Box-Folder 5.22: Cross-merchandising and coupons, 2004 Add to Shelf
Box-Folder 5.23: 5L keg design, 2008 Add to Shelf
Box-Folder 5.24: Grab and Go proposal, circa 2005 Add to Shelf
Box-Folder 5.25: Anheuser-Busch, 2004-2007 Add to Shelf
Box-Folder 5.26: Merger with Red Hook, 2007 Add to Shelf
Box-Folder 5.27: Graphic designer pitch, 2001 Add to Shelf
Box-Folder 5.28: Insiders program, 2007 Add to Shelf
Box-Folder 12.02: Grand opening party planning and promo materials, 1996 Add to Shelf
Box-Folder 12.03: Certificates of appreciation, 1992-1998 Add to Shelf
Box-Folder 12.04: Blank cards and envelope, 2001 Add to Shelf
Box-Folder 24.06: Guest book, 1996-2006 Add to Shelf
Digital Folder 16: Red Hook presentation, 2000 Add to Shelf
Digital Folder 17: Widmer Western Oregon presentations, 2001 Add to Shelf
Series 6: Awards, 1989-2012 Add to Shelf
The awards series includes ribbons, certificates, and plaques from local and global competitions, as well as in recognition of community involvement.
Box-Folder 5.29: Miscellaneous awards, 2000-2009 Add to Shelf
Includes North American Beer Cup, World Beer Cup, World Beer Championships.
Box-Folder 5.30: Miscellaneous ribbons and awards, 2002-2010 Add to Shelf
Includes Great American Beer Festival, North American Brewers Association, California Brewers Festival, county fairs.
Box-Folder 5.31: Miscellaneous ribbons and awards, 1998-2012 Add to Shelf
Includes Great American Beer Festival, US Open Beer Championship, California Brewers Festival, Northwest Brewing News, North American Brewers Association, International Beer Fest.
Box-Folder 5.32: Miscellaneous plaques and awards, 1989-2010 Add to Shelf
Includes recognition for sports teams and business.
Box-Folder 24.07: Awards and certificates, 1997-2008 Add to Shelf
Series 7: Ephemera, 1990-2010 Add to Shelf
This series includes tap handles from Widmer and Red Hook, textile items such as banners and t-shirts, souvenir and design prototype bottles, games, and other promotional items.
Box-Item 6.01: Tap Handles, circa 1995-2006 Add to Shelf
Widmer beer tap handles, including Prickly Pear Braggot, Oktoberfest, Galaxy Hopped Barleywine, Hop Jack, Blonde, Drifter Pale Ale, Sunburn Summer Brew, Raspberry Russian Stout, W Series Red Ale ‘06, Widberry. In various shapes, sizes, and materials. Wood, metal, acrylic resin, ceramic.
Box-Item 7.01: Tap Handles, circa 1995-2009 Add to Shelf
Widmer beer tap handles, including Hefeweizen, Brrrr Seasonal Ale, Snow Plow Milk Stout, W Series Red Ale ‘09, South by Northwest, Broken Halo IPA, Deadlift Imperial IPA, Upheaval IPA, Barrel Aged Brrrbon, Alchemy Ale.
Box-Item 8.01: Tap Handles, circa 1990-2006 Add to Shelf
Red Hook beer tap handles, including Wheat Hook, Nitro Black Hook Porter, Winter Hook, Volazzo, Chinook Ales, Sunday, Copperhead. Tap toppers with beer names on them.
Box-Item 9.01: Ephemera, 1999- circa 2005 Add to Shelf
Bottle mold prototypes in acrylic resin, new bottle packaging introduction in souvenir box, small pony keg, buttons, souvenir glasses.
Box-Item 10.01: Ephemera, 1999 Add to Shelf
15th anniversary bottles (4) presented to employees in 1999.
Box-Item 25.01: Textiles and banners, 1990-2010 Add to Shelf
Box-Item 26.01: Ephemera, 1990-2010 Add to Shelf
Promotional materials, including Hop Jack game, Nascar Widmer car model, and lighted acrylic beer glass.
Series 8: Audio and Video, 1990-2013 Add to Shelf
The majority of the video content is of television segments announcing events or new products at the brewery; most were collected by media companies. Also included are informational videos produced by the company, radio commercials, and music mix tapes related to product launches. Digital folder content was transferred from original digital media, which was retained by SCARC for preservation purposes. This series contains 11 DVD and CDs, 38 VHS tapes, 19 cassettes.
Box-Item 10.02: Radio spots for Widmer Brewing Company, 1996-2004 Add to Shelf
Includes advertising campaigns and music. CKS Partners / Widmer Hefeweizen (1996); CKS Partners / Widmer Altbier (1997); CKS Partners / Widmer Bros Brewing “Lone Ranger” radio spot (1997); CKS Partners / Widmer Bros. Brewing “Figaro” radio spot (1997); Seahawks sponsorship radio (2000); Touchdown with Brothers (2000); Beer Voting on Election Day (2000); Widmer Brothers Brewery radio (2000); DB Cooper (2000); Widmer Boys Mysteries Radio (2001); Widmer Brothers Adventures (2001); Widmer Brothers radio (2001-2002); Widmer Blazers sponsorship radio (2003-2004).
Box-Item 10.03: Widmer DVDs and CDs, 2001-2013 Add to Shelf
Commercials, Anheuser-Busch company updates (2005, 2007), “From Grain to Glass” brewery tour (2005, 2013), “Lemon Your Widmer” viral video compilation (2008), Widmer Brothers radio “Sly and Robbie” (2001-2002).
Box-Item 11.01: VHS tapes, 1990-2002 Add to Shelf
Undated: German brewer visit, Kurt Widmer interview, bottling line (30 minutes), Collaborator Homebrew news story KOIN TV. 1990: “A Day at the Lovejoy Brewery” Widmer commercial for Northwest Reports. 1993: piece about brewing for Northwest Reports (25 minutes). 1994: news coverage (tape by Moba Media Knoll Dodge and Partners). 1995: Widmer 10th anniversary (4 minutes, includes footage of brewing and kegging); KOIN TV Gasthaus and award tour; Good Evening at the Gasthaus; KGW Good Evening; Widmer Summerfest. 1996: first annual employee meeting, includes presentations with company history, employee recognition, company sales, state of the industry, distribution, brand identification and marketing, styles, packaging, sales and projection for production. 1996 Moba Media bottling Hefeweizen. 1997: Moba Media distribution plan; Fox News about microbreweries. 1998 Moba Media Widmer as a Portland Public Schools program sponsor, Widmer and homebrewing, AM Northwest about Oregon Brewers Festival. 1999 Moba Media Golden Boch, new beers, Craft Brew Quality symbol, Irish stew, Super Bowl party snacks on KATU. 1999: Metropolitan Group library tape (13 minutes) Bridgeport 15-year anniversary and history of other breweries, Phil’s Follies sorbet beer wine smoothies, summer sorbet at Pioneer Courthouse Square. 1999: 3-minute video with clips from employees mixed in with frog commercial. 2000: Moba Media Widmer brothers argue over UO/OSU football rivalry, new bottle design, Blonde Betty and Spring Fest beer release. 2002 MOBA Media three new fermentation tanks added due to increase in demand. 2002: “From Grain to Glass” Widmer tour (2 versions).
Digital Folder 18: Widmer radio Sly and Robbie, 2002 Add to Shelf
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