A native of Eugene, Oregon whose enthusiasm for radio included the establishment of the first radio business in that city, James "Jimmie" Madison Morris received a degree in electrical engineering from Oregon Agricultural College in 1928. Working four years for the OAC Physics Department as an instructor, Morris resigned from teaching in 1932 to join the staff of the KOAC radio station, an association that lasted until his retirement as station manager in 1973. (KOAC began broadcasting in 1922.) Over the course of his career, he served as KOAC producer-announcer (1932-1945) and radio program manager (1945-1963). When he retired in 1972, he prepared a 50th anniversary history of KOAC.
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